Hello all, I have waited on posting this due to the fact I was trying to find a way to get the articles images themselves on but since I only found them in physical print it proved to be very hard.... Anway, lets dwell on this for a bit...
Last month I was looking in a InStyle magazine and one of the advertisment pages was for Ky Jellies "intrigue" lubricant. No big deal, I have seen them everywhere but this one really caught my eye so as you are reading this think about the times that you have seen an article such as this and what you thought about it.
Anyway, it was a deep romantic purple that covered the seen and everything was satiny and sexual. It has a man and a woman on it, who were both white, and both had wedding rings on.
So many things went through my head.... They are saying that you need this to have sex? Because sex should be pleasurable? What about a structural functionalist view of intercourse? What do you think the conflict theorists are saying about this?
They have KY "Yours and Mine" and Intrigue that when you blow on it it tingles or something ( I am seriously just waiting for the day when they make one that when you clap and snort two times an omelet appears on your perfect hetrosexual lace covered night stand).... what about the exploitation of the market? What about a symbolic interactionists idea of botched performances? Is it right for a man to rely on lubricant to please his woman instead of being able to do it himself?
The image itself showed this very intimate atmosphere... ONe of the commercials even had the actors say that the "mom had been busy all day running the kids around and now that dad is home form work, the 2 kids (perfect right?) are playing at the neighbors, they have a minute to squeeze in a quickie" and this jellie is the way to do it!
How do you think society would respond if two gay men did the add?
Just run with it.... I am now craving an omelet so I am going to my kitchen.
Geez Psycho, you sure got excited about that topic!! ;) I've seen those commercials, although I hadn't really thought about it until you mentioned it. Now, I remember thinking that the women don't look very happy considering what activity they were about to partake! It seems to me that the ads promote the idea that sex is a heterosexual activity that women don't particularly enjoy, but are bound by some marital duty to preform. To top off that idea: they throw in a couple of kids to remind us that the the activity is strictly for reproductive purposes!! What is even funnier, the timeframe that the commercials are even aired is usually after dark. Guess the idea behind that is to remind us that sex is a dark secret not to be discuss by "decent folks" in the light of day! I image that if KY ever did an ad with a gay couple the product would no longer be viewed as "family friendly"!! LOL...
ReplyDeleteGood perspectives conflicted!!! We know that the elite are far from stupid! Although their commercials features one group we better know their subliminal messages attracts another.
ReplyDeleteCheck this review out from a K Y Jelly consultant:
Johnson & Johnson's KY Plus (containing nonoxynol-9, the brand is now discontinued) debuted in gay media back in 1996.
The following year the company followed up with a suggestive ad for KY Liquid, which says "H2Ohhhh" -- suggesting a sexual moaning sound. The print ad has now been around consistently in gay media for years. K-Y's product director says J&J targets the market because "gay men are an important part of our consumer base and there is strong demand for a high quality personal lubricant that is also compatible with condoms. K-Y Brand Liquid meets this demand." He adds that there was no concern about entering a previously taboo market with sexual products, even from within a conservative drug industry. "We are one of the world’s largest healthcare companies and it is our responsibility to provide the best healthcare products to consumers who need them," he says.
Currently, despite its years long presence, the company does not conduct specific research on the market. "K-Y Brand has more than 50 percent of the personal lubricant market," the product director says. "While we know that our advertising has increased gay consumers’ awareness of our latest formulation, K-Y Brand Liquid, we don’t differentiate sales figures. Women comprise our largest consumer base for K-Y Brand Liquid, but gay men are also an important segment. K-Y Brand Plus has been discontinued. K-Y Brand Jelly remains one of our core products used primarily by medical professionals." Although women are the main demographic, K-Y Liquid ads have appeared in general interest men's magazines including Details, GQ and Men's Fitness, alternative weekly city papers, as well as national and local gay media.